The largest exhibition in history! Yue City clothing fabric enterprises "spell" out of the new world

The temperature has plummeted in recent days, but the atmosphere at Shanghai's National Convention and Exhibition Center is warm. From August 28 to 30, the 2023 China International Textile Fabrics and Accessories (Autumn and Winter) Expo was held here as scheduled. Within three days, tens of thousands of business guests came from all over the world to meet business partners and negotiate deals in various exhibition halls.

Where are the new markets in the garment fabric industry? Many exhibitors said at the exhibition that compared with traditional fabrics, high-quality products with recognition are now more popular with domestic and foreign customers.

"This fabric has the texture of nylon, but the price is more favorable than nylon, and it is difficult for other merchants to imitate." In front of the booth of Shaoxing Borna Textile Co., LTD., Dusa Sha, the person in charge of the enterprise, introduced the "fist products" placed in the c position to the reporter, while telling the "reverse roll" idea of the enterprise - instead of squeezing profits and peers to fight a price war, it is better to devote oneself to studying fabric technology to create an irreplaceable "boutique". As a traditional domestic marketing enterprise, in recent years, the enterprise has introduced many highly competitive new fabrics through innovative fabric raw materials, and therefore opened up a new foreign trade market.

"Insisting on 'walking on two legs', it is becoming a group image of Yue Cheng clothing fabric enterprises." Zhou Yuejun, deputy chief of the trade promotion Department of the Council for the Promotion of International Trade in the Yuecheng district of Shaoxing City, told reporters that in the face of the uncertain industry market, more and more enterprises are shifting from a single sales model to the direction of domestic and international diversification. In this process, the Yuecheng District Business Bureau also promotes the integration of domestic and foreign trade through innovative exhibition models, and the double cycle drives development.

In the 5.1 venue of the exhibition, Yuecheng District set up 1575 square meters of "more fashion, more world" centralized exhibition area, organized 128 domestic and foreign trade exhibitors to participate in the exhibition, and passed on the good image of local enterprises to domestic and foreign customers. At the same time, the entire exhibition also constitutes a complete industry chain, from raw materials to fabrics and even clothing products, exhibitors in the exhibition at the same time, but also in the exhibition to find high-quality upstream products, for the next new manufacturing preparation.

"This year, we also co-organized exhibitions in RCEP regions such as Australia, Brazil, South Africa and Ethiopia, and organized enterprises to participate in the exhibition through the brand 'More Fashion, more world'." Zhou Yuejun said that the local government is actively trying to broaden the border, extend the reach of the industrial chain, and let local enterprises more deeply integrate into the global industrial chain supply chain value chain.

In deepening the depth of the industry, the Yuecheng district is also actively cultivating high-end enterprises breakthrough development, in the province recently announced the fifth batch of domestic and foreign trade integration "leader" enterprises, reform pilot industrial base cultivation and domestic and foreign trade integration typical case list, the Yuecheng district has 5 enterprises, 1 case shortlisted. At this point, there have been 17 "leader" cultivation enterprises in the Yuecheng District, which will effectively promote the further development of the local industrial chain.